INFLUENCER CAMPAIGN: Snickers Big Mood Gifting
Agency: Integer Group
Production Company: One Tree Forest Films
Influencer: Caleon Fox
Director / Producer: Jessica Batson
CD: Alberto Zapata | AD: Carmelle Kendall | Sr. Writer: Brooke Randel | Role: Art Director, UX/UI Designer
Through a simple gesture from your mobile phone, the 'Big Mood' gifting program encouraged fans to reach out and re-connect with a friend by sharing a small, everyday moment of playful banter. Helping to spread the humor though custom videos, was Oakland rapper and YouTube star, Caleon Fox, known for his humorous parodies and dance moves. Users can send a snickers bar with a custom video that can be redeemed at any Walmart across the US.
